My Own Semiotics

This is my objective signifier as it can be seen as one thing and one slogan that britain are not scared of terrorists and it is a sign that we love others but we are not afraid of terrorists.

This is one of my subjective signifiers, with it being a football team people have a lot of different opinions when it comes to sport with who they support and who they want to win etc. I thought that this was quite a good one as people project their own opinions towards any team or sport and who they want to win.

This is also another subjective signifier because when it comes to being a photographer everyone has their own opinions about what the best lens is etc, so this is a photo of a 50mm prime lens that is mostly good for portrait photography or other things but other photographers might not want to use a prime lens and they’ll use a wide angle lens instead and so on.

Signifiers Research

In semiotics, a sign is anything that communicates a meaning that is not the sign itself to the interpreter of the sign. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom is a sign of a particular medical condition. Signs can communicate through any of the senses, visual, auditory, tactile, olfactory, or taste.

Two major theories describe the way signs acquire the ability to transfer information. Both theories understand the defining property of the sign as a relation between a number of elements. In the tradition of semiotics developed by Ferdinand de Saussure (referred to as semiology) the sign relation is dyadic, consisting only of a form of the sign (the signifier) and its meaning (the signified). Saussure saw this relation as being essentially arbitrary, motivated only by social convention. Saussure’s theory has been particularly influential in the study of linguistic signs. The other major semiotic theory, developed by C. S. Peirce, defines the sign as a triadic relation as “something that stands for something, to someone in some capacity”^[1] This means that a sign is a relation between the sign vehicle (the specific physical form of the sign), a sign object (the aspect of the world that the sign carries meaning about) and an interpretant (the meaning of the sign as understood by an interpreter). According to Peirce signs can be divided by the type of relation that holds the sign relation together as either icons, indices or symbols. Icons are those signs that signify by means of similarity between sign vehicle and sign object (e.g. a portrait, or a map), indices are those that signify by means of a direct relation of contiguity or causality between sign vehicle and sign object (e.g. a symptom), and symbols are those that signify a law or arbitrary social convention.

source: https://en.wikipedia.org/wiki/Sign_(semiotics)

This sign is quite a significant one as all kids want McDonald’s and that’s it and this slogan is a very iconic slogan and everyone knows it even if you don’t eat at McDonald’s you still know the slogan as its very well known.

Signifiers

Objective signifiers:

  This image is very powerful as it shows that you shouldn’t judge a book by its cover, and you should always give people the same opportunities as anyone else. There is also no reason why a person with a skin colour that is different to yours can’t have the same job as you.

 

 

This is also another powerful image because it shows a man who is either homeless or isn’t very well off holding a sign where it says that you should give low-income housing rather than just make house prices more expensive as the years go on. This is because you are making a lot more people homeless as they are not able to afford to pay for housing so it’s making older people and younger people homeless.

 

Subjective signifier:

 

This image is also showing that everyone is equal and you should see everyone for who they are and not in any other way.